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We evaluated this hypothesis in a database of 20, photographs of objects that people at Microsoft had decided contained objects, as distinct from backgrounds. This data set is available to train and test computer vision systems that are trying to learn to identify objects. Our colleagues then determined the specific boundaries of the object in each image and where the background was.

We mapped the colors in the images onto our set of 80 colors across the color space. It turned out that indeed objects are more likely to be warm-colored, while backgrounds are cool-colored. Backgrounds are sky, water, grass, trees: all cool-colored.

The objects that we want to talk about are warm-colored: people, animals, berries, fruits and so on. Our hypothesis also easily explains why more color terms come into a language with industrialization.

With increases in technology come improved ways of purifying pigments and making new ones, as well as new color displays. So contrary to the earlier nativist visual salience hypothesis, the communication hypothesis helped identify a true cross-linguistic universal — warm colors are easier to communicate than cool ones — and it easily explains the cross-cultural differences in color terms.

It also explains why color words often come into a language not as color words but as object or substance labels. In short, we label things that we want to talk about.

Julia Leonard, Ph. Most of us think we know all the colors just because we know our way around a color wheel. However, this is only part of the story.

It turns out that colors of the rainbow only represent a minuscule fraction of all of the colors in the world. Just how many colors are there in total? Yes, those are the colors that make up the rainbow as we know it. However, there is a hidden world of color that the human brain can barely comprehend coming at us from all directions. All of the other colors in the world are technically just combinations of these core colors. I am trying very hard to imagine what in the world would possess you to wonder about such a thing and what in the world difference it would make to you.

As well, mine is not to wonder why. Mine is but to try to scrounge up an answer and collect my meager paycheck and not think too much. It has been determined by people who determine such things that there are somewhere around 18 decillion varieties of colors available for your viewing enjoyment. But elementary school finger painting teaches us that there are three primary colors—red, yellow and blue—that combine to make three secondary colors—orange, green and purple—and plus or minus some black and white paint every other color imaginable.

So in the rainbow, purple is subdivided into purple and more-blue-ish-purple. Who the bananas made that decision?!? And why? Color theory is a bit more complicated than stirring together the right finger paints.

We mix pigments using the well-understood but confusingly-named subtractive method 1 , which uses red, blue and yellow as primary colors 2. However we see colors in light waves. And light combines colors according to the the additive mixing method, which uses red, blue and green as primary colors 3.

So where does Sir Isaac come into this? In the 17th century, he was the one who realized that, when we break white light apart using a prism or rain drops , we get the visual spectrum of colored light otherwise known as the rainbow.

As you can see, in the visual spectrum, each color bleeds into its neighbors. But Newton decided we should probably break this spectrum up into chunks, so we could more easily talk about it. But how many divisions should there be…? Seven is lucky. Or so those of us in Western Cultures have always been told. But why?



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